94 – Mastering the art of selling property off the plan

Selling off the plan property is vital for many development projects to get out of the ground. Marketing and selling an idea and vision requires specialist skills. So I'm speaking with Ben Khong from Chisholm & Gamon about off the plan sales. Ben has been working in property sales for a couple of decades, mainly selling off the plan so brings a wealth of experience to this conversation, and lots of practical tips for your next sales campaign. We talk about how you can seek out the best agent to help market and sell your project, the importance of pricing and monitoring the response, and the importance of understanding who your likely buyer is and what they want. Keep an ear out for Ben's thoughts on what kinds of issues can come up in design that may put buyers off... Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcast Property Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/ Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcastLinks Links Chisholm & Gamon - https://chisholmgamon.com.au Episode Summary The episode features an interview with Ben Khong from Chisholm & Gamon, a property marketing and sales specialist, who shares his expertise on how to effectively sell property off the plan. Top 5 Points: Selling off the plan is all about creating an emotional connection with buyers. Developers should invest in high-quality marketing materials to showcase their properties and make them stand out in a competitive market. Offering incentives, such as discounts or upgrades, can be an effective way to encourage buyers to purchase off the plan. Building trust with potential buyers is crucial, and developers should be transparent and honest about the development process and potential risks. It's essential to have a solid understanding of your target market and tailor your marketing approach to their needs and preferences, and creating an Emotional Connection with Buyers According to Ben, selling property off the plan is all about creating an emotional connection with potential buyers. To do this, developers should focus on showcasing the lifestyle that the property offers, rather than just its physical features. This means highlighting the property's location, views, and amenities and emphasizing how they can enhance...