Hunter Johnson is the founder of the aspirational brand STUFF, which sells groom and skincare products for men and is backed by Ian Thorpe.

STUFF fuels Hunter’s greater purpose – strengthening young men's mental health.

He achieves this through The Man Cave, an emotional intelligence program rolled out across schools for young men nationwide.

Hunter and Mark discuss how STUFF and The Man Cave work together, the gap he’s filled regarding men’s mental health, and things to remember when building a strong business purpose.

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The Sword of Good, part one