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Exploring the rise of sports brands in the fashion industry through collaborations with fashion houses and celebrities. Highlighting successful partnerships of Puma and Rihanna. Discussing the negative impacts of collaborations on businesses and Adidas' plans with Rihanna. Alejandro Palomo shares the success and upcoming collections of Paloma Spain's collaboration with Puma. Exploring the benefits of partnering with a sports brand for increased exposure and customer growth.
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- Collaborations with celebrities and sports stars have allowed Puma to tap into diverse markets and spark global trends.
- Partnerships with local influencers and players in Asia and Latin countries have fueled Puma's growth and brand recognition.
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Puma's Collaboration with Rihanna
Puma's collaboration with Rihanna, which began almost a decade ago, has been a highly successful and unique partnership. Rihanna's strong connection to street culture, music, and fashion has allowed Puma to tap into diverse markets. The collaboration has resulted in successful product launches, such as the creeper platform sneakers that sparked a global trend in classic court sneakers. The ongoing partnership continues to thrive as Rihanna's influence and success grow.
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