The Creative Gap
#44 - Eric Floberg - Building Multiple Brands While Having a Family
Aug 19, 2024
Eric Floberg, a versatile filmmaker and podcaster, shares insights on juggling multiple brands while nurturing his family life. He discusses the challenges of documentary filmmaking and the joy of collaboration. Eric emphasizes the importance of balancing professional obligations with family milestones and how running has become a therapeutic outlet for him. He also explores the dynamics of authenticity in social media content and the value of resilience, both in athletics and creativity, all while prioritizing meaningful relationships.
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Quick takeaways
- Eric Floberg emphasizes the evolution of storytelling from initial concepts to profound narratives that resonate with audiences.
- The collaborative efforts of Eric and his team highlight the significance of communication and trust in achieving successful filmmaking.
Deep dives
The Journey of 'Moving Still'
The podcast discusses the making of the documentary 'Moving Still', which follows the life of artist and runner Joe Greer. Initially conceived as a simple project to document Joe’s marathon training, the filmmakers realized the depth of his story, including his trauma and how running provided therapeutic relief. The documentary became a means to explore more profound themes of healing and resilience, resonating strongly with viewers during its premieres in various cities. This project illustrates how storytelling can evolve from a superficial concept to a compelling narrative that inspires audiences to confront their own experiences with trauma.
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