The Creative Gap #44 - Eric Floberg - Building Multiple Brands While Having a Family
Aug 19, 2024
Eric Floberg, a versatile filmmaker and podcaster, shares insights on juggling multiple brands while nurturing his family life. He discusses the challenges of documentary filmmaking and the joy of collaboration. Eric emphasizes the importance of balancing professional obligations with family milestones and how running has become a therapeutic outlet for him. He also explores the dynamics of authenticity in social media content and the value of resilience, both in athletics and creativity, all while prioritizing meaningful relationships.
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Documentary Grew From A Simple Idea
- Eric started filming what he thought would be a short feature on Joe Greer and it evolved into the full documentary Moving Still after deeper discoveries.
- Shooting over a year and a half revealed Joe's trauma and running as a therapeutic vehicle for his life story.
Volume Makes Projects Exponential
- The biggest unexpected challenge was volume: more shooting, money, and emotional work than expected.
- Eric realized the project required a team rather than being a solo effort to reach its potential.
A Friend Became The Film's Narrative Glue
- Matthias, a psychologist and friend, became an essential narrator who tied the film's threads together.
- His clinical perspective gave viewers tools to address trauma and prompted strong audience reactions at premieres.