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The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

Knowledge Workers Produce 40% Better Results When Using AI - Study

Sep 18, 2023
18:34
Snipd AI
A study shows that consultants using generative AI produce better results more quickly. Many large companies are hesitant to fully embrace AI due to concerns around bias. Gen Z is the generation most likely to trust AI. Finance professionals worry about AI replacing them. AI has the potential to transform productivity and improve consultants' performance.
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Podcast summary created with Snipd AI

Quick takeaways

  • Consultants using generative AI produced 40% higher quality results and finished 12.2% more tasks in less time.
  • Firms are hesitant to fully embrace AI due to concerns around bias, while Gen Z is the generation most likely to trust AI.

Deep dives

Study Reveals Ethical Concerns and Talent Shortage Hindering AI Adoption in Marketing

A survey of global marketing leaders reveals that many firms have delayed implementing AI due to concerns over AI ethics, particularly bias and fairness issues. Additionally, companies are facing challenges in finding individuals with the necessary skills in both marketing and AI. Cost is also identified as a barrier to adoption. However, firms that have invested in AI are reaping significant returns, with a majority reporting an ROI between 50% and 74% in marketing spend. The geographic breakdown reveals variations in AI adoption rates, with the US lagging behind the UK and Australia.

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