The Final Mile: Connecting Corporate Strategy to Execution

This week on SBI Sales and Marketing Podcast we speak with Kermit Randa, CEO of PeopleAdmin, about connecting corporate strategy with execution.

We start with a discussion of cascading strategy where Kermit explains the hierarchy of objectives and how it can shape your company’s values, focus and business strategy from the top down. We also review how to assign goals that help your talent see how their work on the individual level ties back to the company’s overall mission. Kermit goes on to describe how you can add flexibility to your sales plan by focusing more on your rhythm than on your calendar.

We look at the four forms of feedback that are important for any company that is undergoing strategy development: customer, prospect, competitor and employee feedback. We also discuss tools for measuring and evaluating these types of feedback to help hone your sales and marketing strategies and ensure your functional leaders remain strategically aligned with your corporate strategy.

We conclude our talk by looking at the first three actions you can take right now to immediately connect your corporate strategy with your execution.