Starter Story $23k/month with excel fomulas, crazy! | Starter Story
Aug 23, 2025
Discover the intriguing success story of a website raking in $23,000 a month by providing AI-generated Excel formulas. Learn how the founder cleverly utilized no-code tools and viral marketing on Reddit to capture the attention of users struggling with complex spreadsheet tasks. This unique approach combines creativity and technology to solve real problems, showcasing the power of innovation in the world of finance and productivity.
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No-Code Product Hits Big Fast
- Pat Walls describes a solo founder who built Excel Formula Bot using no-code and hit $23k/month.
- The founder launched on Reddit, got a sale within five minutes, and now runs it alone without employees.
Tiny Slice Of A Massive Market
- Excel Formula Bot monetizes with a freemium model: a few free formulas then $15/month subscription.
- It captures a tiny slice of Excel's huge user base to reach substantial revenue with a simple product.
Latent Demand For Simple Helpers
- Over a billion people use Excel, creating vast latent demand for formula help.
- Simple tooling that removes friction can convert many casual users into paying customers.