Fly By Jing is one of the most exciting brands in food today, and we were lucky to have the company’s founder, Jing Gao, return to the studio for a great conversation. We talk about the company’s incredible trajectory, and how growth (and expansion into new product lines) comes with its own challenges. We also tap into what it’s like to make chili crisps in China, and how the yo-yoing tariff dynamic is keeping the company on its toes. I have so much respect for what Jing is building at Fly By Jing.

Also on the show we have a great conversation with Hailee Catalano and Chuck Cruz, recorded live at The Bell House. We talk about softboy foods, beach sandwiches, and what the DMs are looking like.

Buy: The Book of Sichuan Chili Crisp

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640: Tariffs, Trends, and Keeping a Brand Spicy with Fly By Jing’s Jing Gao