It starts with the sales managers, and it then goes to the training, coaching and support THOSE managers receive. How can they pass it down unless they know it as they breathe?
Steven Rosen has over 15 years of executive experience. His fresh approach to corporate leadership, strategy development, execution and team-building in the pharmaceutical and packaged goods sectors defined his success. His expertise in aligning sales and marketing initiatives to achieve key business results and exceed customer expectations has continually exceeded sales objectives from his days as a sales rep to his achievements as a VP of sales for Alcon and Biovail.
If you manage sales managers, check out starresults.com and sign up for any guide you can find there, including the The 2016 Managers' Survey:
Key takeaways

Coaching
Key performance
Hiring
Business acumen
Leadership

The answer to sales related problems can be an app, a program, a widget - but it may not solve the problem of RESULTS.

Sales Management coaching drives more sales.
Managers ranked the lowest on coaching.
53% of companies are providing some sort of coaching, training and development.
Only 44% of companies had a well-defined, well-understood coaching program.

In conversation: Why we lie about aid - Pablo Yanguas & Diana Mitlin