114 A North Star to Guide your OKRs (feat. Anita Koimur)

Episode 114 | Recorded March 15, 2023 Accounting High supported by our Booster Club members Thank you LiveFlow  https://www.liveflow.io/partnerships/accounting-high Get 20% off for 3 months with promo code HIGH In this podcast episode, Scott and Terrell interview Anita Koimur, founder of LiveFlow, a software solution for accounting firms. They discuss LiveFlow's unique features, how it bridges the gap between accounting firms and clients, and the feedback from the accounting community. The group talks about marketing, language differences, and other accounting software solutions. They also touch on pricing and effectively communicate costs to clients, with Terrell sharing his experience using LiveFlow. LiveFlow so Dope About Anita How did she get started? The start of LiveFlow The accounting community and their feedback How LiveFlow bridges Shifting marketing targets The influence of accountants over the product Language and Lingo differences and March Madness Is this still early stage for LiveFlow? Merge or Note? Xero vs QuickBooks? Pricing and passing it to the client Talking with the clients and passing the price to the clients Terrell's opinion on giving the cost to the client Terrell is a case study on LiveFlow usage Selling the product to the clients and customers OKR’s and OKR KPI vs OKR North Star Metric Closing statements and advice Terrell’s words of wisdom All the Shoutouts: Revolut, Lasse Kalkar, QuickBooks, Google, Gusto, Xero, ADP