E43: Sasha Pieterse (Alison) of Pretty Little Liars Reveals Her New Venture Backed Startup

Sasha Pieterse of Pretty Little Liars and now Co-Founder and CEO of Hippie Water, sits down with David Weisburd to discuss her journey from child actor to entrepreneur, her experiences working with renowned actors, and her new venture backed startup. They delve into the cannabis beverage market, Hippie Water's D2C strategy, and the importance of authentic representation. (0:00) Introduction of Sasha Pieterse and Hippie Water (0:29) Sasha Pieterse's background and career transition from entertainment to entrepreneurship (2:45) Mental health, social media presence, and family dynamics in business (6:59) Overview of Hippie Water's market positioning and founding team (9:37) Sponsor: Deal (10:06) Leveraging social media for marketing and the role of experienced board members (12:00) Competitive differentiation and distribution strategy of Hippie Water (17:58) Social media strategies and growth plans for Hippie Water (20:37) Addressing challenges for female founders and promoting women in business (23:49) Authenticity, personal growth, and leveraging superpowers in entrepreneurship (27:36) Marketing initiatives and future plans for Hippie Water (30:14) Emphasizing healthy lifestyle choices and values