Fellow BSers,

Welcome to A Load of BS: The Behavioural Science Podcast and to Part 2 of my conversation with Washington based political strategist Marc A. Ross.

For those of you who tuned in to Part 1, you'll remember Marc's exuberant, ebullient and entertaining style; his infectious enthusiasm for his subject. And you'll also remember that we covered a lot of ground. Marc shared his great anecdote about Clinton's candy shop in regard to exerting power and influence, we discussed the delusions required to make it as a politician and we talked a lot about the reality of the Hill (and indeed political affairs in general) beyond the media hysteria.

Today, we pick up the baton to discuss a wild array of topics which will enlighten you:

Sanders, Corbyn and political self-sabotage
The illusion of similarity
Floundering Kamala Harris
Rory Sutherland's 'make it pink' boardroom strategy
Problems with the polling industry
Campaign school: the mathematics behind the US election
Diversity in politics
Trump disinfectant and the pirate ship of rejects
Will Trump run again? Hopefully off the treadmill

Books we reference:

The Clustering of America, by Michael J. Weiss
American Nations: A History of the Eleven Rival Regional Cultures of North America, by Colin Woodard
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity, by Rory Sutherland
The Win Without Pitching Manifesto, by Blair Enns
Confessions of an Advertising Man, by David Ogilvy

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016: Marc A. Ross on political self-sabotage & Rory Sutherland's 'make it pink' boardroom strategy