In part four of “Using Community to Launch at B2B MarTech Company,” Jonathan and Brett talk all about momentum, leading up to the launch and after. They share the biggest hurdle they faced while building momentum and some of the lessons they learned early in their careers.

0:00 Intro
1:00 Conversation with Jonathan
1:30 Go to market meeting
4:30 Organizing the passion
5:26 Divergent thinking, convergent action
7:12 Momentum
10:40 Social proof and building community
15:50 Lessons from early career
19:22 What has slowed momentum
24:35 After the launch
26:45 Outro

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Launch Series Ep #4: How to think critically about building momentum