Grit 95% Faster Video Production with Synthesia | Victor Riparbelli
Oct 20, 2025
Victor Riparbelli, co-founder and CEO of Synthesia, discusses how their AI video platform revolutionizes content creation, allowing anyone to produce videos without cameras. He shares insights on the shift from text to video and audio as primary communication tools, emphasizing democratization in video creation. Riparbelli reflects on early challenges finding product-market fit, the importance of customer focus over novelty, and the transformative potential of personalized video for workplace learning and workflows. Mark Cuban’s early investment and the cultural impact of resource scarcity on Synthesia’s development are also explored.
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Video As The New Default Medium
- Video will replace much text as creation becomes as easy as typing, transforming communication.
- People prefer watching and listening, so lowering barriers to video creation unlocks billions of creators.
Turn Documents Into Video At Scale
- Synthesia turns documents and PowerPoints into AI-generated video to improve retention.
- The product targets enterprise use like sales enablement and internal training across languages.
Competition Clarifies Product Focus
- Competition validates the market and forces focus on specific customer segments.
- New entrants accelerate iteration and help map where the highest-value use cases sit.