Trading Secrets 253: Bobby Bones: $12k in billboards with millions in return?! Breaking down the pendulum of the audience, lessons learned in his upbringing, relationship with money, and proving your value
Sep 15, 2025
01:21:49
This week, Jason is joined by radio personality, author, TV host, and all around trailblazer, Bobby Bones!
Bobby rose to national fame with the Bobby Bones Show, a nationally syndicated radio show that redefined country radio and became a staple for millions of listeners across the US. He’s a two time New York Times bestselling author, a Dancing With the Stars Champion, and beloved mentor on American Idol. But Bobby’s story isn’t just about success, it’s about grit, resilience, and staying true to your roots while chasing something bigger.
Bobby opens up about how his upbringing shaped his perspective and became a strength in his career, the resilience that helps him cut through the noise, and why he decided to build his own syndication company with his own money. He shares the story behind the infamous “Go Away Bobby Bones” billboards, the “illegal” training he did to sharpen his moves for Dancing With the Stars, and what proving value really means to him. Bobby also breaks down the benefits of long-form content over TV for career longevity, why he was scared of debt even after making his first million at 30, and the key differences between radio and podcasting. From the importance of owning your IP, to why he considers Taylor Swift a genius, to the artists and interviews that stand out most in his career—Bobby doesn’t hold back. Plus, he reveals who makes it onto his personal Mount Rushmore and gives a rare glimpse into his personal life.
Bobby reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest:Bobby Bones
Stay connected with the Trading Secrets Podcast!
Instagram: @tradingsecretspodcast
Youtube: Trading Secrets
Facebook: Join the Group
All Access: Free 30-Day Trial
Trading Secrets Steals & Deals!
Boll & Branch:
Feel the difference an extraordinary night’s sleep can make with Boll & Branch. Get 15% off plus free shipping on your first set of sheets at BollAndBranch.com/tradingsecrets *Exclusions apply.
Nutrafol:
See thicker, stronger, faster-growing hair with less shedding in just 3-6 months with Nutrafol. For a limited time, Nutrafol is offering $10-off your first month's subscription and free shipping when you go to Nutrafol.com and enter the promo code TRADINGSECRETS.
Trova Trip:
If you've been pushing that dream trip down the road, here's your shortcut. Head to trovatrip.com and use code TRADINGSECRETS for $100 off your first trip.
UpWork:
Posting a job on Upwork is easy; with no cost to join, you can register, browse freelancer profiles, get help drafting a job post, or even book a consultation. Visit Upwork.com right now and post your job for free.
YouTube Title: Needs to be 100 characters or less
| Trading Secrets w/ Jason Tartick
Bobby rose to national fame with the Bobby Bones Show, a nationally syndicated radio show that redefined country radio and became a staple for millions of listeners across the US. He’s a two time New York Times bestselling author, a Dancing With the Stars Champion, and beloved mentor on American Idol. But Bobby’s story isn’t just about success, it’s about grit, resilience, and staying true to your roots while chasing something bigger.
Bobby opens up about how his upbringing shaped his perspective and became a strength in his career, the resilience that helps him cut through the noise, and why he decided to build his own syndication company with his own money. He shares the story behind the infamous “Go Away Bobby Bones” billboards, the “illegal” training he did to sharpen his moves for Dancing With the Stars, and what proving value really means to him. Bobby also breaks down the benefits of long-form content over TV for career longevity, why he was scared of debt even after making his first million at 30, and the key differences between radio and podcasting. From the importance of owning your IP, to why he considers Taylor Swift a genius, to the artists and interviews that stand out most in his career—Bobby doesn’t hold back. Plus, he reveals who makes it onto his personal Mount Rushmore and gives a rare glimpse into his personal life.
Bobby reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest:Bobby Bones
Stay connected with the Trading Secrets Podcast!
Instagram: @tradingsecretspodcast
Youtube: Trading Secrets
Facebook: Join the Group
All Access: Free 30-Day Trial
Trading Secrets Steals & Deals!
Boll & Branch:
Feel the difference an extraordinary night’s sleep can make with Boll & Branch. Get 15% off plus free shipping on your first set of sheets at BollAndBranch.com/tradingsecrets *Exclusions apply.
Nutrafol:
See thicker, stronger, faster-growing hair with less shedding in just 3-6 months with Nutrafol. For a limited time, Nutrafol is offering $10-off your first month's subscription and free shipping when you go to Nutrafol.com and enter the promo code TRADINGSECRETS.
Trova Trip:
If you've been pushing that dream trip down the road, here's your shortcut. Head to trovatrip.com and use code TRADINGSECRETS for $100 off your first trip.
UpWork:
Posting a job on Upwork is easy; with no cost to join, you can register, browse freelancer profiles, get help drafting a job post, or even book a consultation. Visit Upwork.com right now and post your job for free.
YouTube Title: Needs to be 100 characters or less
| Trading Secrets w/ Jason Tartick