In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out of Facebook ads by using Audience Insights and why you have to dump your generic tags in Facebook ads.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Use Facebook Audience Insights to Create Highly Targeted Ads
00:41 – Go to your Facebook Ads Manager and look at your Audience Insights tab
- 01:06 – You can target specific people using the tab
- 01:37 – It will help you make better ads
01:48 – You’re wasting money if your ads are not targeted
01:56 – Focus on your ROI by creating a targeted niche segment
02:12 – Generic tags do not work
02:23 – You need to be specific with Facebook Ads
02:40 – You have to target people’s interests
03:08 – Eric pulled out his Audience Insights for his Growth Everywhere podcast and he can see that 68% of his audience are men and 32% are women
03:22 – It also shows different lifestyles, relationship statuses and levels of educational attainment
04:00 – Neil advises to be careful to not overanalyze the data
04:25 – Neil tested on Facebook that women convert more on ads than men
04:41 – Just don’t look at the data and make assumptions off of it
04:50 – Eric looks at Pages Like which is helpful, too
05:12 – There’s also a purchases section which shows your audience’s purchase behavior
05:40 – That’s it for today’s episode!

3 Key Points:

Audience Insights allows you to create a more targeted ad so you’re not letting your money go down the drain.
Don’t over analyze the data you get and rely on what you see—do your research account for the results from your other tests.
There are a lot of Facebook ad features that need to be leveraged; you can get your ROI back in no time.

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