In this episode of Low-Key Legends, I have the pleasure of talking with Haruko Hayakawa, the illustrative CG artist crafting whimsical work for your favorite brands like Google, Fly by Jing, Bon Appetit Magazine, Cometeer Coffee, and so many more. She has a deep passion for the world of consumer products and how brands shape our culture, leaving a lasting imprint in our memory. She aims to create work that evokes a sense of familiarity and nostalgia, especially for those who relate to her Asian-American upbringing. We dive into a wide range of topics but here are a few of the highlights, what is 3D art, what is the impact of 3D on photography, drinking culture at advertising agencies, flow state, leveraging your personality to attract dream clients, and more.

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