E-commerce has fundamentally changed the behaviors of both consumers and shippers and no e-commerce entity has done more to alter the landscape than Amazon. The so-called Amazon Effect has dramatically raised expectations while arguably lowering consumer patience. How have parcel shippers adapted to the new paradigm and what do they have to do to stay the course? Bob Malley, CEO of Pierbridge, has a few ideas to share.

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E-Commerce: What do shippers need to do to weather the "Amazon Effect"? Guest: Bob Malley, CEO, Pierbridge