The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness

Rachel Massey, Director of Marketing at Huthwaite International, is a brilliant B2B marketing manager with deep experience in leading marketing operations and running fully integrated campaigns that actually deliver on business objectives. She’s worked across both large corporations and SMEs in a range of sectors, and always brings a sharp, strategic edge to everything she does. 

Rachel Massey joins the podcast to share candid stories about marketing mishaps, including a spelling error on an exhibition stand that went unnoticed for three days and a creative brand strategy that was too ahead of its time.

• Starting as a salesperson before transitioning to marketing without a marketing degree
• The current state of B2B marketing is becoming bland due to AI overuse and the need for creativity to stand out.
• Using white papers that offer genuine expertise and deep knowledge to establish authority
• Balancing traditional corporate approaches with more authentic, personal brand storytelling 
• The challenge of selling creative ideas to conservative B2B leadership

If you want to connect with Rachel, you can find her on LinkedIn or visit huthwaiteinternational.com.

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