GMH Hotels: Soho House Deal, TikTok Goes Hotel, and Spirit Airlines at Risk

In this week’s episode, Sarah Dandashy and Steve Turk unpack Soho House & Co’s $2.7B move to go private and what it means for the future of luxury lifestyle clubs, plus the risks of influencers relying on ChatGPT for visa advice after one viral travel mishap.

They also explore TikTok’s push into travel commerce with its new affiliate program for hotels, raising questions about whether social content can truly drive bookings.

On the travel side, Spirit Airlines’ uncertain future looms large as experts warn its collapse could send fares soaring, while Google Flights adds AI-powered “Flight Deals” that may challenge OTAs, and AAA forecasts record Labor Day travel across air, road, and rail.

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