

'Would you recommend this show to a friend?'
Jan 17, 2025
Fred Reichelt, a Bain Fellow and inventor of the Net Promoter Score, teams up with Brad Anderson, President at Qualtrics, to discuss the oversaturation of customer surveys. They delve into the frustrations consumers face and the faltering effectiveness of current feedback methods. Highlighting the need for personalized engagement, they advocate for innovative strategies like generative AI to enhance surveys. Ethical challenges of performance rankings in service jobs also emerge as a critical topic, calling for a reevaluation of employee evaluation methods.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 1min
Rethinking Customer Surveys
01:30 • 10min
The Surge of Customer Surveys: Understanding Trends and Challenges
11:48 • 5min
Survey Evolution: Strategies for Customer Insights
17:02 • 11min
Enhancing Customer Feedback Systems Through Effective Engagement
28:31 • 4min
The Ethics of Performance Ranking
32:23 • 9min
Enhancing Surveys with Generative AI
41:24 • 8min