Why You Need to Stop Taking Advice with Dean Heffta

Jan 23, 2024

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“Look for inspiration, not comparison.”

Brittany Richmond sat down with Dean Heffta today to talk about his speaking journey, the National Speaker Association, and how he built a business to get him booked and paid consistently.

Get back to the basics. Keep it simple. And remember, you don't have to build somebody else's business; you have to build YOUR own business.

In this episode, Brittany and Dean talk through:

Dean’s experience getting starting as a speaker
When to donate your time and other ways to get paid
Embracing the mindset of the marathon not the sprint
What it looks like to provide services people rave about
Dean’s new book and what having a book signals
What are the perks of being in the National Speaker Association
Developing the craft of speaking

"And to sustain innovation and to sustain the hard times and the uncertainties and the ups and the downs, I believe you need a community. Your friend group and your family group will smile and nod as you're sharing things they don't really understand or they can't offer maybe the insights that the people in the speaking community can."

Episode Chapters:

00:54 Dean’s background as a speaker
04:25 What does Dean currently speak on and what do his speaking engagements look like?
10:05 When to think about donating your time.
12:46 Dean’s take on a marathon not a sprint
17:33 How to grow your business by developing referrals
19:20 An overview of Dean’s book + the process of writing it
24:17 What is the National Speakers Association?
28:42 You get what you put into, here’s what that means for you as a speaker.
31:19 Why communities matter and how to lean into the speaker community
33:12 How to develop great relationships in this business
38:32 How to build your personal brand while overcoming tech issues
40:31 What it looks like to gracefully overcome adversity on the stage
43:19 Dean’s favorite thing about begin a speaker

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