On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Oji Udezue, Product Lead at Twitter (and former CPO at Calendly) and Michael Litt, Co-Founder and CEO at Vidyard.

The most successful IPOs and fastest-growing private companies of the past decade all started with a freemium, self-service product. Zoom, Atlassian, Slack, Dropbox are just a few.

But building a freemium, self-service product when you already have a successful enterprise business can seem like a daunting task.

There are a million questions: “Will it cannibalize my sales efforts? Do I need to build a new product? What mindset and skills do I need to have on the team?

In this session, Oji Udezue and Michael Litt join us for a masterclass on how to build a freemium, self-service offering to go from sales-led to product-led to drive massive growth. They'll be covering:

10:30 - The greatest risk to execution for a company

17:45 - Nuances and tactics involved in building a PLG strategy

24:20 - How to transition from sales-led to PLG

32:32 - How do you structure your product team?

43:42 - The concept of crossing the chasm

47:41 - The thought process of carving out a specific feature of functionality

50:01 - How to add virality, network effects, and viral loops to a product that isn’t necessarily viral

54:46 - Things Oji has done to create virality

57:29 - A good place to draw a line for paid versus free services

59:10 - How to create friction-free onboarding

1:05:09 - When is the right time to contact a customer?

1:09:00 - How to prioritize features with feedback from thousands of people

1:13:40 - Tips to empower customers to become ambassadors to grow your business

1:16:54 - Tools being used, from enabling to tracking

Learn more at https://tractionconf.io

Connect with Michael Litt: https://www.linkedin.com/in/michaellitt/?originalSubdomain=ca

Learn more about Vidyard at https://www.vidyard.com/

Connect with Oji Udezue: https://www.linkedin.com/in/ojiudezue/

Learn more about Twitter at https://www.twitter.com/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca

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