Steven Borden is a former tight end at the University of Kentucky football program. He's been directly involved in the field of sports science since his playing days ended, starting his career at human measurement technology leader (VALD). There, he assisted elite sporting organizations and special operations groups in implementing measurement and tracking technologies to enhance athlete and warfighter preparedness. In 2021, VALD launched its sister company (SAGA Fitness), a fitness technology company who's current flagship product is a wearable called The BFR Cuffs - Steven now leads SAGA with the aim of delivering innovative fitness technology & education to the market.