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In the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to go to bat for your business! They discuss the following topics:

0:30 - What's a Brand?
3:20 - Biggest Mistakes - Fear Factor
13:55 - Going Beyond the Logo
26:30 - What Do We Do Now?

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If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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We'll see you next time, Lemon Heads!

Episode 189