Sara Connell is a bestselling author and founder of Thought Leader Academy where she helps coaches, writers and entrepreneurs become successful, published authors and in-demand speakers. She has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, TEDx, The Today Show, and Katie Couric.

Today, Sara Connell shares her 2025 forecast, discussing trajectory forecasting, demand forecasting, and key shifts in the stock market and social media marketing. She delves into the current “trust recession” and explores strategies to transform it into a trust ascension by mastering cognitive science and long-term relationship building.

They discuss the shift from Simon Sinek’s “It’s all about your why” to “It’s all about your who,” emphasizing the rising importance of personal branding and genuine human connections. Additionally, Sara highlights the role of micro content, AI, and market research in fostering trust, alongside the power of long-form, unscripted content and user-generated content.

🎯 Takeaways:

The future trend emphasizes the importance of personal connection over just the reason behind products or services
Utilize personal brand and real, unscripted stories to build genuine connections and overcome the "trust recession"
Emphasize building long-term relationships and trust rather than relying on short-term tactics

💬 Sound Bites:

"What does this particular moment call us forth to become masterful in?"
"We are moving from Simon Sinek's it's all about your why to it's all about your who."
"People want to trust the person behind it."