Ido speaks with Bruno Lloret about creativity, literature, and the development of ideas. They discuss the transformative power of books, childhood influences on creativity, capturing essence through quotes, redefining the future of work, and exploring creativity and transformation.
Bruno Lloret's creative pursuits are fueled by a desire to explore human problems and generate new ideas.
Bruno Lloret's 'Method of Methods' for teaching creative writing emphasizes the balance between passion, discipline, and analytical thinking in the creative process.
Deep dives
Bruno Jorez's Journey to Becoming a Writer, Painter, and Teacher
Bruno Jorez, a writer, painter, and teacher of creative writing, shares his journey to becoming involved in various creative pursuits. Growing up in a family that valued books and culture, Bruno initially disliked reading but eventually fell in love with literature after discovering novels like The Hobbit and Les Trangeres. This experience changed his perception of books and ignited a passion for reading and writing. Bruno pursued writing seriously, committing to continuously writing and finishing numerous novels. He also delved into academia to earn the autonomy to pursue his fiction writing. Painting became a late adventure for Bruno, and he discovered its potential during the solitude of the COVID-19 pandemic. Overall, his creative pursuits are driven by a desire to explore human problems and experience new ideas.
The Method of Methods: Teaching Creative Writing
Bruno discusses his role as a teacher of creative writing and the development of his own method of teaching. Through his experiences writing novels and understanding the underlying processes, Bruno became interested in teaching writing. His method, called the 'Method of Methods,' encompasses various aspects such as psychotherapy, organizational skills, and acquisition of tools for language and storytelling. The method emphasizes the importance of balancing passion, discipline, and analytical thinking in the creative process. Bruno believes that teaching creative writing allows for the discovery and exploration of new human problems, further contributing to the understanding of oneself and the world. He also highlights the need to democratize the tools of curation, enabling individuals to become better curators in various fields.
The Power of Literature and Aesthetics
Bruno dives into the power of literature and aesthetics, and how they provide immersive and contemplative experiences. He compares literature to perfume commercials, both capturing the essence of an experience or feeling beyond words. Bruno believes that literature, unlike other mediums, offers a unique display of imagination. He also discusses the importance of human engagement and active participation when experiencing literature, noting that it can offer intense and nuanced experiences that cannot be replicated in other forms of media like movies or comics. By accessing different perspectives and exploring unconventional structures in writing, Bruno aims to create literature that evokes similar powerful experiences and transcends conventional storytelling.
The Future of Creativity and Curating
In discussing the future of creativity and curating, Bruno explores the democratization of agency and the role of AI in the creative process. He views AI as potential tools that humans can curate, rather than replacing human curators. However, he expresses concerns about potential power concentration and the influence of individual curators dictating what is considered valuable or important. To counter this, he believes in empowering individuals to become good curators through accessible tools and democratic means. Both Bruno and his partner acknowledge the importance of democratizing creative work and reshaping societal perspectives on the value of creative pursuits, envisioning a future where creative expression and contemplation are highly regarded.
