In a chaotic and uncertain world, investors crave a measure of predictability. Despite the best efforts of strategists and analysts to predict how markets will perform, no one knows what the future will hold. Defined-outcome ETFs offer investors a new way to reduce uncertainty while still maintaining exposure to the market’s upside. This has been one of the fastest-growing segments of the ETF market and many believe it’s got a long way to go.

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Here are some links to learn more about Graham and Innovator:

The Innovator ETF web site- https://www.innovatoretfs.com/
Equity defined protection strategies- https://www.innovatoretfs.com/protect/
Defined income ETFs- https://www.innovatoretfs.com/define/income/

The Future of Defined-Outcome ETFs