Wisdom in the Tangents Photography Podcast 117. How to Create a High-Converting Website with Alli Caulfield
Alli is a the founder and creative director at Trio Creative Studios, a fully remote brand creative agency where she helps transform your scattered business into a cohesive brand powerhouse. She’s based in Boston, Massachusetts and works worldwide.
This episode is sponsored by Freedom Edits.
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You should have way more photos than text copy on your website. Yes, you still need good copy to express your brand, but a lot of people are scrolling to look at the photos first. Ask yourself if what you say on your website is the most concise version that still makes sense.
At the top of your website (before the scroll/fold) are you painting a picture of who you are, what you do, and how you do it? You need a scroll-stopping image and some copy to hook the viewer to stay on your site.
Have Calls-to-Action on your website. These are specific buttons, or text that guides your viewer along to the next area of your website you want them to see. All the pages on your website should be linking to each other.
Have Cohesive visuals on your site. Keep the editing style similar, keep your branding colors and your fonts consistent throughout your website. 5-7 branding colors, and 2-3 fonts will keep your brand cohesive and memorable.
Have high quality copy on your website. Make sure you have more client-focused text on your site rather than you-focused text which talked about you and what you do. The client focused copy talks about their experience and allows them to put themselves into that character so they can see themselves as your clients.
Think of the steps your leads are taking while looking for a photographer, then speak to those steps on your site.
Mentioned in the episode:
The Photography Branding Blueprint (free download)
Showit (Website builder) - Get a free month when you subscribe
Allison Ewing Photography (Episode 103)
Find Alli at
The Photography Branding Blueprint (free download)
instagram.com/triocreativestudios
What Are We Loving?
What Alli is loving:
Food - Cinnamon Rolls Recipe (Cinnabon Copycat)
Podcast - Welcome to Our Show (New Girl Rewatch Podcast)
Drink - Stōk Ice Coffee
What John is loving:
Podcast - The Office Ladies (The Office Rewatch Podcast)
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