If you want to build your brand, you have to be communicating the right people. You need to be able to find your niche. If you're all about the notes industry, talk about notes. Only then will people understand where you're coming from because they are your niche. It's important to be with them along their customer journey so that you can add some value. Join Scott Carson as he talks with marketing leader and co-founder of Scalta, Alejandra Slatapolsky about the correct and incorrect ways to build your brand. Learn how you can build you brand when it comes to marketing and why being niched down equates to a faster rate of success. Find your niche today!

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