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The Hustle Daily Show
Prioritizing accessibility is the right thing to do — and good for business
Nov 13, 2023
Sara Friedman, an expert in catering to customers with sensory needs and other customers living with disabilities, joins the hosts Ben Berkley in discussing the significance of prioritizing accessibility. Topics include Walmart's sensory-friendly shopping hours and the growing trend of businesses implementing initiatives to make their experiences more accommodating for individuals with disabilities.
13:09
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Quick takeaways
- Companies like Walmart are introducing sensory-friendly shopping hours to cater to customers with sensory needs and disabilities.
- Prioritizing accessibility not only aligns with the values of younger generations but also taps into a significant customer base and fosters loyalty.
Deep dives
Companies Improving Access for Sensory Processing Disorders
Companies are making strides in improving their approach to accessibility for individuals with sensory processing disorders. It is estimated that as many as one out of every six Americans experience sensory challenges. Walmart, for example, has introduced a sensory-friendly shopping hour every day from 8 a.m. to 10 a.m., where they lower the lights and display static images on TVs to create a more comfortable environment. Other companies, such as AMC Theaters and Chuck E. Cheese, are also implementing sensory-friendly experiences. Additionally, there is a growing focus on developing products with sensory-friendly fabrics, such as Victoria's Secret's Intimate Apparel line and Kohl's adaptive clothing brand.
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