How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)
Dec 2, 2025
Explore the power of storytelling and human connection in content creation for 2026. Dive into practical examples of emotional marketing tailored to niche audiences like wedding photographers. Learn how to transform prompts into engaging reels and carousel ideas while ensuring they feel personal and local. Shannon shares her journey from corporate to creator, emphasizing the return to authenticity in social media. With insights on using AI to brainstorm and effective hooks that resonate, it's all about making your content truly connect with your audience.
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insights INSIGHT
Back To Basics Wins
Social media success has returned to basics: human connection and storytelling over flashy tricks.
Shannon McKinstrie argues showing up genuinely builds sustainable growth and prevents burnout.
question_answer ANECDOTE
From CNN To Building A Life
Shannon shares her own career shift from corporate (CNN) to building a business via Instagram.
Her story illustrates how social media enabled a life she couldn't have achieved in a cubicle.
volunteer_activism ADVICE
Use AI As A Stepping Stone
Do the homework: feed testimonials and real conversations into AI to generate scenario-based content ideas.
Use AI as a starting crutch, not a replacement, and personalize outputs heavily.
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Are you ready for part two of Becoming Really Good at Content Creation in 2026? In the last episode, we laid the groundwork for simplifying your social media process and how creating relatable scenarios is more important than ever. If you completed last week’s homework assignment, this episode is all about putting it into action. I’ll share the results of my own experiment (I focused on wedding photographers, but this applies to your industry too!) and show you how to apply those scenarios, making them uniquely yours. I’ll walk you through practical content prompts and how to use them, revisiting the posts we discussed in part one. Whether you’re feeling inspired after last week or still a little stuck, I’ve got you covered!
In this episode we’ll be covering:
Why human connection and storytelling are so important to your content going into 2026.
Using scenario and situation based content in your content strategy to resonate with your specific audience.
Back-to-basics of social media focusing on storytelling, personal journeys, and genuine conversations that serve your audience and build genuine connections.
Examples! Crafting content hooks and storytelling techniques for services and products that use emotional triggers and personal stories.
Thinking like a marketer and understanding the human psychology behind content with specific examples of effective prompts and scenarios.
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Good Content with Shannon McKinstrie