It’s a messy, busy and hyper-distracted world we live in. Yet, to squander your finest hours on meaningless things is to dishonor your genius. And waste your promise.

At a time when the majority are suffering from Broken Focus Syndrome, the true titans have developed the magnificent ability to concentrate almost completely on the near-flawless execution of the few projects that will make their ethical ambitions real.

They stay with their high-value targets through the storms of criticism, the attacks of vicious critics and the aching bouts of self-doubt. Much like a dog with a bone, these movement-makers have habituated (by training) the traits of resilience, persistence and the superhuman determination to finish what they start. The moguls of industry have built the ability to take great pain. And keep on going forever.

If you’re seeking some strong inspiration to grow your business and self—along with some novel tools to win—go ahead and read (or listen to) my latest book The Everyday Hero Manifesto. Get it here.

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