This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com 

Explore the success story of the innovative sparkling water infused with botanicals, offering a unique non-alcoholic alternative for beer Enthusiasts.

With a background in venture capital and e-commerce, Jordan Bass CEO and co-founder of HOP WTR dives into the burgeoning non-alcoholic beer market, consumer trends favoring moderation, and the strategic decisions that propelled HOP WTR's growth in natural channels, crossover accounts, and mass retailers.

Discover the intricacies of e-commerce strategies, innovative packaging, and HOP WTR's retail focus. Gain insights into team dynamics, challenges faced during the early days, and the importance of mentorship. From the successful foray into on-premise markets to international expansion considerations, this episode covers it all.

Whether you're an industry professional or simply curious about the business landscape, this episode offers a unique perspective on building and growing a brand. Tune in, stay inspired, and raise a virtual glass to the future of innovative beverages!

Listen in as share about:

• HOP WTR's Origin & Innovation
• Consumer Trends & Opportunities
• HOP WTR Flavor Profile
• Launch and Market Strategy
• Driving Product Velocity
• Sales Strategies and Team Culture
• Reflections on Early Days and Learning
• Product Innovation and Long-Term Vision

Episode Links:

HOP WTR’s Website

Jordan’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics
  
  

Strategy Maven Agency Link:

• Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! 
• Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.