Masters in Business Managing Business Model Changes
30 snips
Jul 9, 2025 Sam Ro, a veteran markets journalist and CFA, shares insights from his successful journey, including launching the award-winning Substack TKER. He dives into adapting to changing business models in media, discussing the shift from traditional to digital platforms. The conversation touches on the decline of Google Search in content discovery and the rise of independent writing. Ro emphasizes the balance between the freedom of freelance work and the challenges of navigating new revenue models, encouraging creativity and adaptability in career transitions.
AI Snips
Chapters
Transcript
Episode notes
From Forbes to Business Insider
- Sam Ro moved from Forbes to Business Insider and experienced vastly different work environments.
- Business Insider had a much more efficient newsroom with high productivity compared to Forbes' traditional setup.
Tech Disrupts Traditional Media
- Traditional media's advertising revenue has been declining for decades due to technology-driven disruption.
- Platforms like Craigslist, Facebook Marketplace, and Zillow have chipped away at core revenue streams.
Shift in Digital Ad Economics
- Digital news sites rely heavily on traffic from Google and social media platforms.
- Advertisers prefer influencer marketing as it offers better ROI than traditional site ads.