The Strand Oldwich Project: Transforming a Central London Thoroughfare

The Strand in central London was a busy traffic thoroughfare for centuries that has now been completely pedestrianized and transformed into a multifunctional public space known as the Strand Oldwich. The project began in 2016 when the North Bank bid commissioned a feasibility study to explore the possibility of removing traffic from the Strand. After testing different traffic configurations, it was found that the most efficient option was to completely remove traffic from the Strand and make Oldwich two-way. Westminster came on board, and through stakeholder engagement and focus groups, a hybrid design was developed. The Strand Oldwich now offers a variety of moments and experiences along its 350-meter length, with spaces for contemplation, events, and installations.