The Smart Passive Income Online Business and Blogging Podcast SPI 910: My HOOKS Formula Will Fix Your Reach
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Jan 14, 2026 How the first few seconds of your content can make or break your success. Discover the science behind effective hooks that trigger curiosity and emotion. Learn the powerful HOOKS formula: crafting clear headlines, opening curiosity gaps, and offering surprising contrasts. Dive into storytelling and visuals that evoke emotions and memorable connections. Explore common hook formats and the importance of testing multiple hooks to enhance engagement. Join a challenge to refine your skills and foster lasting audience relationships.
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The First Seconds Decide Success
- In 2026 you have ~1 second to stop someone and ~3 seconds to keep them engaged.
- Pat Flynn argues the hook determines whether your content succeeds or fails.
Pokémon Rabbit Hole Example
- Pat describes going to Instagram for research and falling into a 30-minute Pokémon rabbit hole.
- A great hook on the first video stopped him and pulled him into scrolling.
Branding Killed A Video's Hook
- Pat reviews a creator's video that starts with five seconds of fancy branding and then launches the story.
- He says those first seconds lost viewers because they didn't deliver immediate value.
