Business By The Books with Danielle Hayden Building a Business That Can Carry You Through Life's Hardest Moments with Jess Walker of Five Dot Post – Ep. 226
In this episode, Danielle sits down with Jess Walker, founder of the unique and heartfelt illustrated greeting cards Five Dot Post, to talk about what it really looks like to build a business that supports you today—not down the road, not after you hit this or that goal, but right now.
From packing every order by hand to big-box retailers, Jess's story is one of hard-won wisdom, practical mindset shifts, and the surprising ways having a business carried her through the hard times. It's an inspiring and powerful reminder that entrepreneurship can be a beautiful, freeing, and life-giving journey when we use intentionality to build the business we want and need.
Key Takeaways:
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Doing It Yourself Isn't Always Cheaper: Jess realized she was the bottleneck in her business and nearly turned down $50k in revenue before outsourcing fulfillment. By delegating the logistics, she was able to focus on scaling and strategy, ultimately making more money while working less.
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Growing with Heart: Jess has grown her retail presence to over 550 stores and is now expanding into big-box retailers, while still staying connected to her brand's roots in smaller stores and their communities.
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Building a Business That Supports You: She shares how her business sustained her after the loss of her husband, thanks to the systems and support she had built into it beforehand.
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Don't Wait to Build the Business Right for Your Life: Create your business model to support you now—not "someday"—is the key to long-term success, sustainability, and joy.
Topics Discussed:
(00:41 – 08:08) Jess's Entrepreneurial Journey
(08:25 – 12:18) Understanding the Business Side of Things
(12:19 – 14:12) Overcoming DIY Overwhelm by Hiring Help
(14:13 – 14:25) Rate & Review Promo Break
(14:40 – 16:15) Scaling Authentically & Embracing New Opportunities
(16:27 – 18:15) Building a Sustainable Business Now (Not Later)
Connect with Jess Walker & Five Dot Post:
Website | https://www.fivedotpost.com/
Instagram | https://www.instagram.com/fivedotpost/
Book a Call with Kickstart Accounting, Inc.:
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Connect with Kickstart Accounting, Inc.:
Instagram | https://www.instagram.com/Kickstartaccounting