

5 Product Vision Mistakes You Should Avoid
5 snips Jul 7, 2025
Explore the essential elements of crafting a compelling product vision. Discover five common pitfalls that can sabotage your vision's effectiveness. Learn why stakeholder involvement and emotional connections are crucial. Gain actionable strategies to ensure your vision aligns with company goals and adapts over time. Uncover how to transform a lackluster vision into a powerful tool for inspiration and collaboration.
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Distinguish Vision from Strategy
- Separate product vision from product strategy to keep vision stable and focused.
- Use vision to state ultimate purpose; strategy to describe approach for success.
Focus Vision on Positive Change
- Avoid stating the solution or business goals in your vision.
- Focus on the positive change and why you provide the product to inspire your team.
Involve and Inspire in Vision
- Involve key stakeholders and teams to co-create a vision that everyone supports.
- Use inspiring words that evoke positive emotions to unite and motivate people.