Why Your Workshops Aren’t Selling (And How to Fix It) | #ADAW Ep. 10

Struggling to sell your workshops?

Learn 5 sales mistakes that kill facilitation businesses and the tactics to fix them so you can book more clients and build a sustainable facilitation career.

You’ll discover how to:

✅ Make workshops easy to understand (and relevant to client problems)

✅ Shift the conversation from your offer to their needs

✅ Use niching and packaging to stand out

✅ Keep your sales pipeline full year-round

✅ Turn one-off clients into long-term partners

Whether you’re new to facilitation or already experienced, mastering sales is the key to getting better clients, better projects, and more consistent income.

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Timestamps:

00:00 Why selling workshops is so tricky

02:19 The first challenge: explaining what a workshop is

04:37 Mistake #1: Nobody cares about workshops except you

09:22 Mistake #2: Not niching or packaging your workshops

14:07 Mistake #3: Relying on social media for instant sales

16:33 Mistake #4: Only selling when you have no projects

21:18 Mistake #5: Not leveraging networking & after-workshop moments

28:26 Action steps & wrap-up