Bloomberg Talks Premier League CEO Talks US Tour
Jul 28, 2025
Richard Masters, CEO of the English Premier League, shares insights into the league's booming popularity in the U.S. He discusses how clubs are engaging American fans through tours and broadcasts. Masters touches on the stark differences in football broadcasting between the UK and the U.S. and addresses concerns over financial regulations, particularly the Manchester City investigation. He reflects on the balance needed to maintain player welfare amid packed schedules and the challenges posed by international competition and the Saudi League.
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Premier League's US Popularity Growth
- About 30% of the US population are interested in soccer, and two-thirds of those follow the Premier League.
- The league's growth in the US is supported by a strong broadcast relationship with NBC and local offices in New York.
Broadcast Differences UK vs US
- In the UK, some Saturday afternoon matches are not broadcast due to the long-standing Article 48 policy.
- Outside the UK, fans can watch all 380 games of the Premier League season, enhancing global viewership.
Balancing Competitions and Player Health
- The increasing number of competitions and fixtures strains players' physical limits.
- There is a crucial need to balance global tournaments with player welfare and competitiveness.