#473: Ian Rogers, CXO at Ledger, on Hardware Wallet Evolution, Onchain Identity, Stablecoins, and The Merger of Crypto & TradFi

Sep 11, 2025

Ian Rogers, the Chief Experience Officer at Ledger, shares insights from his extensive background in digital innovation and luxury brands. He discusses the evolution of hardware wallets and the promising future of user-friendly security solutions in crypto. The conversation touches on the rise of corporate-issued stablecoins and the merging worlds of traditional finance and blockchain. Rogers emphasizes the need for seamless consumer experiences and how value, identity, and AI will shape our digital landscapes. Living in the future, he suggests, is the ultimate advantage.

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INSIGHT

Crypto Is Becoming Regulated And Useful

Crypto has reached legal clarity and is increasingly merging with traditional finance.
Permissionless rails prove useful for instant, low-cost settlement and broader integration.

ADVICE

Let Customers Choose Payment Rails

Accept the payment methods your customers already prefer, even if they use new rails.
Retailers can save fees and get instant settlement by adopting treasury-backed stablecoins.

INSIGHT

Regulation, Not Tech, Was The Bottleneck

Regulatory barriers, not technical ones, blocked big tech from launching stablecoins.
Once regulation clears, many players will move quickly into stablecoin payments.

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Ian Rogers is the Chief Experience Officer at Ledger, leading the consumer-facing arm of the business. Ian was previously the Chief Digital Officer at LVMH, working with a portfolio of nearly one hundred brands across luxury, including Louis Vuitton, Dior, Sephora, and Hennessy. He also sits on the boards of Dr Martens and Lyst. Ian has a background in music and culture, having spent twenty years bringing digital music to the mainstream, first with Winamp then Yahoo!, Beats, and Apple. He contributed to the 2015 launch of Apple Music, including Beats 1, their digital streaming channel. Ian built some of the earliest music-related websites in the early 90s and has been working with the Beastie Boys since 1993.

Ian collaborated closely with Tony Fadell (Godfather of the iPod) to launch Ledger’s latest hardware, Ledger Stax and Ledger Flex. These devices represent the fusion of cutting-edge security technology with an intuitive design that bridges cultural adoption.

In this conversation, we discuss:
- Crypto is legal now and we have clear rules
- Present day crypto market
- Permissionless payment rails have proven to be useful
- Luxury brands buy solutions to make the consumer exp more seamless
- Corporate-issued stablecoins
- Ledger Recovery Key
- Hardware wallet evolution
- The growing importance of user-friendly security infrastructure
- The merger of crypto & tradfi
- Living in the future is the best form of cheating
- Value, Identity and AI = the future

Ledger
Website: ledger.com
X: @Ledger
LinkedIn: Ledger

Ian Rogers
X: @iancr
LinkedIn: ian rogers

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