The Marchitect S2 Episode 10: Learn how Salesforce, Adobe, Tealium, Salesloft, Marketo and Enverus Position to W.i.N
Product marketers have a lot of decisions to make when it comes to positioning. Do you lean in on creating a sense of urgency for the buyer? (“Your business will fail without our product’s help!”) Or tell them they’re doing great so far, but can scale faster and easier with your product in place?
And those types of decisions are just the tip of the iceberg.
To position products to W.i.N., product marketers need to nail down:
- WHO you are going to win with and who you are going to win against
- IMPACT your product provides the buyer and end-user (who are not always the same person)
- NARRATIVE you need to craft to convey your value
In this episode of The Marchitect, Leslie Talbot, SVP of Marketing at Corporate Visions and I chatted with three brilliant marketing executives who gave us the lowdown on how they position their companies to W.i.N.
In this episode, you’ll learn from:
Keri Brooke, CMO at Enverus, Heidi Bullock, CMO at Tealium, and Sydney Sloan, former CMO at Salesloft and current market strategy advisor.