126. Why creating confidence in yourself and your clients is critical to your success

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As a consultant, your job is to deliver results.

But we need to remember that people don't just buy results, because frankly, we don't buy on logic. We buy on emotion.

What this means is you're also responsible for delivering a certain feeling in your engagements.

Sound hippy dippy? Stick with me, it's not.

As much as your clients are looking for results, what they're really buying is confidence.

Your clients' confidence looks different before, during, and after you work with them.

It comes from a belief you can help, the verification that you're an expert, from downside protection and avoidance, and also from legitimate gains as a result of your work.

It's a tall order. And I go into detail on why you need to be confident as a consultant, too, as well as how to create confidence in both you and your clients.

At the end of the day, you can't succeed without instilling confidence—both in you and your clients. It's that simple.

It's more than just a mindset, but I do talk about that too. 

Give this a listen and let me know if you agree! I promise this won't be a kumbaya episode and will be very practical. :) 

—k