OnBase: Smashing Sales and Marketing Misalignments Ep. 285 | Two Vital Elements of Brand Protection
This episode of Sunny Side Up features Aimee Johnson, a marketing dynamo whose career portfolio has included a unique mix of consumer and tech brands. She shares insights about what it takes to build and maintain a marketplace niche that resists erosion. As CMO at Seattle-based Zillow, an online real estate platform, Aimee is daily tasked with protecting a brand that is vulnerable to a perpetual onslaught of challenges from competitors and generalized social media noise. Her leadership style, developed through personal reflection and evolution, is a big part of what Aimee brings to the table. She’s constantly assessing the landscape and figuring out how to identify corporate brand and marketing needs. Another primary focus is empowering those around her, especially in the C-suite, to nurture, grow and protect one of their company’s most valuable assets: Brand identity. Enjoy this lively conversation with a marketing pro who’s sharing wisdom along with tactics for ascending to that next rung on the managerial ladder.