Mac Power Users 809: Exploring Kagi with CEO Vladimir Prelovac
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Aug 10, 2025 
Vladimir Prelovac, CEO of Kagi and former founder of ManageWP, speaks about his mission to challenge tech giants with a user-focused search engine. He shares his journey from gaming on a Commodore 64 to creating Kagi, emphasizing a subscription model that prioritizes user satisfaction over ads. The conversation explores Kagi's innovative features like customizable searches and the Orion browser, their commitment to privacy, and the evolving landscape of AI technology in search. Prelovac invites listeners to embrace Kagi's unique, tailored approach to online searching.
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From C64 To ManageWP Acquisition
- Vladimir Prelovac built a WordPress management company called ManageWP.
- He sold it after managing about half a million websites.
Moment He Decided To Build Kagi
- Vladimir Prelovac started Kagi after seeing search prioritize ads over users.
- A sponsored GitLab link followed by the organic result convinced him to act.
Subscription Enables User-First Search
- Vladimir Prelovac says subscription avoids advertiser incentives.
- That freedom lets Kagi innovate features for users, not ad revenue.