This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use.

In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. One that helps teams operate with clarity, confidence, and momentum—without needing the founder to constantly connect the dots.

Whether you're drowning in ideas, stuck in feedback loops, or unsure where to focus—this is how to turn customer insight into a repeatable system for growth.

Takeaways:

The 3-part system behind strategic, customer-led teams
Why shared KPIs and team rituals beat decks and dashboards
How to prioritize and embed customer insight into execution

Key Moments:

00:01:14 | The hidden reason your team’s still stuck—even with a solid strategy

00:03:07 | The first move every strategic team makes (and what most skip)

00:06:05 | Mapping your customer experience the right way (and what to look for)

00:09:43 | The KPI trap—and what actually tells you if you're winning

00:11:17 | What you learn when your team becomes your own customer

00:13:31 | The case for fixing less (and why it leads to more)

00:15:49 | Why rituals—not decks—make growth systems stick

00:18:46 | What customer-led teams really do differently (and how to start)

Links & Resources

As always, you can learn more about Forget The Funnel here:

The Growth System Behind Teams That Don’t Guess