The Neon Show Growth lessons from building Bijak, a B2B Agritech marketplace ft. Founder, Nukul Upadhye
As per the recent data by Tracxn, there are 1338 AgriTech startups in India. However, with 118.7 million farmers, who contribute to a mere 17-18% of Indian GDP, many problem statements are left to be solved at a larger scale.
In March 2020, we interviewed Vaibhav Domkundwar from Better Capital, where he mentioned their then-recent investment in Bijak - their first interaction with the founders and their thesis behind the investment.
In today's episode, we're interviewing Nukul Upadhye, Co-Founder at Bijak, where he talks about how and why he started Bijak. Bijak is a one-stop agriculture marketplace where sellers and buyers can find trustworthy, reliable, and transparent counterparties. Bijak processes transactions worth more than Rs 1.5 billion on a monthly basis.
During the episode, Nukul also talks about their initial challenges, leveraging the pre-existing offline supply chain, and much more.
Notes -
01:48 - Creating a B2B marketplace - Bijak
05:55 - Alternate ideas while starting Bijak
09:24 - How does Bijak differentiate itself from traditional offline marketplaces?
17:33 - Challenges during the initial journey
31:42 - How has he personally evolved over the past two years?