In this episode of the Startup CPG podcast, Daniel Scharff sits down with special guest Roberta Townes, a Senior Category Merchant at GNC, proud partner of the Startup CPG Community. Roberta shares insights into GNC's global impact and the strategic success stories of its diverse brand portfolio. They delve into the complexities of launching new brands and selecting prime store locations, offering individuals a deep dive into GNC's retail strategies tailored to current market trends.

Whether you’re a seasoned entrepreneur or aspiring brand innovator, this episode is a great deep dive into one of the most exciting health and wellness retailers (and one of the top in the world by door count).

Tune in now!

Listen in to learn about:

Roberta's Career Transition and Role at GNC
GNC Overview and International Operations
Brand Partnerships and Exclusivity
Key Elements of a Successful Pitch to GNC
Discovery and Selection Process
Consumer Engagement and Loyalty
Interventions for Underperforming Brands
Brand-Merchant Relationship
Trends and Opportunities at GNC
Importance of Demos

Episode Links:

GNC’s Website
Roberta Townes’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

#149 - Buyer Spotlight: Roberta Townes, GNC