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Four Actionable Takeaways:
* Lead with insights to show the prospect that you know their business.
* Don’t assume the customer deeply understands their world, be prepared to share learnings.
* Show the buyer what they should be considering during their evaluation.
* Sell the model, not the features, of your business.
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Anthony’s Path to President’s Club:
* Over 30 years of sales experience in staffing & B2B
* Creator of Iannarino Sales Accelerator
* Founder of B2B Sales Coach & Consultancy
RESOURCES DISCUSSED